I recently read this article on TechCrunch http://www.techcrunch.com/2009/08/21/microsoft-stores-now-hiring-an-apple-store-genius-is-a-microsoft-store-retail-technical-advisor/ The traditional arguments followed, page after page of comments on both sides of the isle- MS haters and Apple haters going on and on about what it all means……a little too much drama for me. Here’s how I see it.
The major difference has nothing to do with what each company calls their employees. The major difference is how Apple and MS view their customers in this equation. It would appear from the MS sales pitch, its all about working for MS and getting opportunities for yourself, you’ll have a great career and prosper. The Apple pitch is about helping people = customers succeed. In the end I am sure MS sees this as a “necessary evil, the old fashioned view of a cost center”. While Apple views customer service as a differentiator. Each of these companies will attract who they want, and everyone will be happy with their roles no matter what they call their employees. Customers on the other hand will get a very different experience, because the employee’s they hire are motivated by something completely different.
Tags: Apple, customer experience, happy customers, Microsoft